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The Spark Blog

2 Must Have Tools for Administrative Professionals

Administrative work can be time consuming and tedious work. But, with the proper tools, education, and training you’ll be able to handle any project that comes your way. So, here are three of the top tools that I think will help with your administrative projects!  Must-Have Tool #1: Project Management Program Project management is a …

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What is a SWOT Analysis?

SWOT What is a SWOT Analysis? A SWOT analysis is a process by which you evaluate your company’s strengths, weaknesses, opportunities and threats. There are many advantages to creating a SWOT analysis for your business, including identifying areas where your company could expand or grow. In addition, this exercise may help you identify your marketing …

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What is SEO? Why is it Important?

What is SEO? Definition Search engine optimization (SEO) is a popular term these days, but what does it actually mean? SEO is the process of making your website user friendly and also search engine friendly through different technical factors.  These factors include headings, meta descriptions, domain visibility, domain name, URL length, and site or page …

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Top 3 Digital Marketing Tools for Small Business

Small businesses often struggle to find tools they can afford, that still meet their needs. This article describes three of the best digital marketing tools for small businesses to use. These tools help automate your marketing processes, and make the most of your precious resources like time, energy, and money. Without further ado, here are …

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Q & A Episode 2

1.) Should I use Digital or Traditional Marketing for my business? Depends on your industry, your business and your goals.  Traditional avenues like television, publications and radio are great for industries with a wide audience and a large budget. (Think Coca Cola and Walmart) Small businesses tend to benefit from Digital marketing like ppc advertising, …

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Brand and Mission

This is the final post in our seven part series on Brand. The previous post was: “What is Brand Style”? What Is it? Your company mission is an element of branding, believe it or not. But what exactly is a company mission? It’s exactly what it sounds like. It is the mission that you hope …

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What is Brand Style?

In our previous articles we covered the elements of brand that focus on messaging like tone, voice, and strategy. What we haven’t covered yet are the elements of brand that create a brand style. Brand style is a combination of color, typography, iconography, and photography. Each company chooses these elements and combines them to create a distinguishable brand style that represents their business. Keep in mind that although these are visual elements, they still play a roll in messaging.

The Nitty Gritty of Brand Strategy

This is the fifth post in our seven part series on brand. The previous post was “Why is brand voice important?” Defining Strategies, Goals & Tactics Before we talk about brand strategy, let’s define the difference between strategies, goals, and tactics.  Strategies are long term, overarching company plans for success. For example, a strategy could …

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Why Do I Need Digital Marketing

This is a question that I get often from small business owners. Digital marketing seems like a mysterious path to success, but I’m hear to tell you it’s not so complicated after all. Here are a few reasons digital marketing is necessary to succeed.

Brand & Identity

This is the third post in our seven-part series on the elements of brand. The previous post is “Brand and Tone”. What is Brand Identity? Before we discuss why brand identity is so important, we need to understand what it actually is. Brand is a key component of a company’s marketing strategy. It informs business decisions …

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Brand and Tone

This is the second post in our seven-part series on the elements of brand. The first post is “Introduction: What is a Brand?”. Introduction Tone is an incredibly powerful tool for conveying your brand’s story. It has the power to add emotion to your marketing messages when done correctly. In this section of our six-part …

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What is a Brand?

This is the first post in our seven-part series on the elements of brand. More Than a Logo Brand is one of the many elements of marketing; what makes each brand unique is how it applies to the other decisions your company makes. For example, your “corporate” colors may inform what your uniforms look like. …

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