What is Brand Style?

In our previous articles we covered the elements of brand that focus on messaging like tone, voice, and strategy. What we haven’t covered yet are the elements of brand that create a brand style. Brand style is a combination of color, typography, iconography, and photography. Each company chooses these elements and combines them to create a distinguishable brand style that represents their business. Keep in mind that although these are visual elements, they still play a roll in messaging.

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