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Brand

Brand and Mission

This is the final post in our seven part series on Brand. The previous post was: “What is Brand Style”? What Is it? Your company mission is an element of branding, believe it or not. But what exactly is a company mission? It’s exactly what it sounds like. It is the mission that you hope …

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Brand & Identity

This is the third post in our seven-part series on the elements of brand. The previous post is “Brand and Tone”. What is Brand Identity? Before we discuss why brand identity is so important, we need to understand what it actually is. Brand is a key component of a company’s marketing strategy. It informs business decisions …

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Brand and Tone

This is the second post in our seven-part series on the elements of brand. The first post is “Introduction: What is a Brand?”. Introduction Tone is an incredibly powerful tool for conveying your brand’s story. It has the power to add emotion to your marketing messages when done correctly. In this section of our six-part …

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What is a Brand?

This is the first post in our seven-part series on the elements of brand. More Than a Logo Brand is one of the many elements of marketing; what makes each brand unique is how it applies to the other decisions your company makes. For example, your “corporate” colors may inform what your uniforms look like. …

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